Like travel agents, whose roles were transformed by the digital revolution, successful real estate agents today have had to step up their game. They are no longer the gatekeepers of insider knowledge when consumers want to plan a vacation or buy or sell a home. With so much information online, the internet is a powerful rival.

“Why should people pay an agent commission when they can see what’s for sale, compare prices, and find plenty of open houses to look at with just a few clicks of the mouse?” said REALTOR® Sunny Choi, TNG Real Estate, Fullerton, Calif. “Because, as some have sadly learned, there are too many risks and complications when you try to do it yourself.”

What’s missing in those instances, noted the 20-year real estate industry veteran, is the benefit of a skilled advisor.

“Neighborhood specialists have better access to properties listed – or soon-to-be listed,” said Choi. “They are skilled at pricing a home to be competitive and at negotiating on behalf of their buyers – and they are better equipped to manage the transaction in a smooth and timely manner.”

As a real estate agent, you know this. You also know that since agents rely on referrals and repeat business to build their client base, your most important professional goal is helping your clients reach their goals.

So, how can you distinguish yourself as a skilled advisor in your market? From experienced agents and real estate coaches, here are five solid ways to start:

1. Find your niche – It may be as simple as narrowing your focus as a buyer’s agent or as painstaking as acquiring certification as a specialist in a particular niche. Know your market demographics and relate with your network to establish your field of expertise.
2. Create an influential online presence – Since research tells us that most home searchers begin their search online, it makes sense to make yourself known via social media and online platforms. Optimize your website and maintain strong profiles on Facebook, Instagram, and other platforms. If you don’t feel competent to manage this on your own, it may be worth hiring a social media manager or influencer.
3. Become a community leader - Volunteering, organizing, donating to, or sponsoring community events not only helps you meet more people, but also helps you create a good reputation and build relationships within your market.
4. Promote yourself creatively – People want to know the authentic you. Post photos and videos of live open house events but also of the food bank you work for.
5. Overdeliver on what you promise – Your most ardent promoters are the clients you help. Collect their comments, post them promptly, and follow up on referrals.
   

This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. This material is not intended to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice.

About Bobbi Pronin

Bobbi Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.

Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.