We're early in 2024, and most real estate professionals nationwide are optimistic for a successful year. An appropriate question for gearing up for peak months should be, “Are you ready to meet emerging opportunities?” 

Life coaches, career motivators, and the National Association of Realtors (NAR) suggest nine powerful ways to gear up and get ready to close more deals this year: 

1. Set goals – No sensible hiker sets out without a map. Presumably, your business plan is complete and in your back pocket. If not, get it done today. 

2. Get down with your SOI – Making personal calls to wish people a happy new year is a natural way to re-connect. 

3. Get out of your comfort zone – Start conversations. Join a service club. Take a more active role in your community. 

4. Raise your profile – Take a table at a Chamber of Commerce fair. Network with your local real estate board. Join with another agent or two to sponsor a youth sports team or host a charitable or family event.  

5. Take a digital marketing class – You cannot compete in today’s world if your digital marketing skills are lacking. 

6. Improve social media skills – What are the most successful agents doing? Search out new ways to optimize the value of your social media posts. 

7. Mind your health – Eat right. Walk more. Physical fitness gives you the energy you need to take the next steps in your career. 

8. Create a good work/life balance – Working long hours can lead to serious health issues. Be sure to lock out leisure time to spend with family and friends. 

9. Find a niche – Review the list of specialty designations available through NAR such as Senior Real Estate Specialist (SRES), Military Relocation Professional (MRP), or a Green designation demonstrating your commitment to energy efficiency and sustainability. Which designations are best for your market demographics?